The Power of Dreams

Honda Motor Co., Ltd basic principles are

“Respect for the Individual” and “The Three Joys”.

“Respect for the Individual” recognizes the following core concepts:

• Initiative: Initiative means not to be bound by preconceived ideas, but think creatively and act on your own initiative and judgment, while understanding that you must take responsibility for the results of these actions.

• Equality: Equality means to recognize and respect individual differences in one another and treat each other fairly.

• Trust: The relationship among associates at Honda should be based on mutual trust.

Because of the belief in the value of each individual, at Honda believe that each person working in, or coming in touch with the Company, directly or through Honda’s products, should share a sense of joy through that experience. This feeling is expressed in “Three Joys”: for those who buy Honda products (“The Joy of Buying”), engage in selling Honda’s products and services (“The Joy of Selling”) and for those who are involved in business of creating the products (‘The Joy of Creating”).

Honda Motor Co mission statement is as follows: “Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction”.

In 2012 an agreement was signed between Grand Motors and Honda Motor Co., on the Honda’s office establishment in Armenia.









Honda Motor in Armenia specializes in:

    1. Honda car sales
    2. Warranty and out-of-warranty service maintenance
    3. Genuine Honda spare parts sale
    4. Genuine Honda oils and fluids sale

Grand Motors presents the following Honda models in Armenia: Accord, Civic, Jazz, CR-V and Pilot.

We, at Grand Motors, strongly support the key principles of the “Three Joys” and “Respect for the Individual” and are doing our best to share them with our clients and partners, because a car from Honda is not just a vehicle, but a life style.